The book Built to Last: Successful Habits of Visionary Companies (Jim Collins and Jerry I. Porras), outlines the results of a six-year research project exploring what leads to enduringly great companies. The findings outlined that over a period of six decades, visionary companies – guided by core values and a sense of purpose beyond just making money – outperformed the market by 15 times.

At the core of 15 Times Better is the knowledge that adopting a shared-value approach to social inclusion not only leads to improved outcomes for Australian communities, but also delivers significant business benefits.